Sold $14,700+ worth of e-liquids in 4 months

CLIENT:

E-LIQUIDS

TYPE:

e-commerce

COUNTRY:

UKRAINE

About the project

Client — a supplier of e-liquids for electronic cigarettes in Ukraine.

Before starting cooperation, the client did not have a structured online advertising system — sales were mainly generated through personal contacts and local communication channels.

At the beginning, we tested promotion through Telegram channels, but frequent bans made it impossible to scale sales stably — so we decided to switch to a Telegram bot.

After implementing the bot, communication with clients became stable, and the sales process — automated and secure.

The main goal of the project was to build a systematic flow of new leads through the Telegram bot, ensuring a predictable model of sales generation.

‍

Main objectives

Створити ефективну систему залучення лідів і підписників до Telegram-каналу через Facebook та Instagram Advertasing

Create a complete system for lead generation in a grey-zone niche
Attract customers who would make repeat purchases on a regular basis

What has been done

01.

Проведено аналіз ринку спортивних препаратів у Польщі та ЄС — визначено ключові сегменти аудиторії, конкурентів і допустимі рекламні формати для сірої ніші

02.

Conducted niche and competitor analysis (key value propositions, messages, formats)
Created a landing bridge page leading to the Telegram channel
Developed a communication strategy focused on retail customers
Launched over 10 ad creatives targeting different audience segments
Adapted strategies for cold and warm traffic flows

Stages of cooperation

Співпраця розпочалася з глибокого аналізу ринку спортивних товарів у Польщі та конкурентів, що працюють у сірих нішах. Ми виявили, що найбільше відгукуються російськомовні користувачі з Польщі, які активно користуються Telegram для замовлень

Work began with a detailed analysis of the product, market, and target audience.We identified the brand’s key advantages and formed a competitive offer emphasizing:‍ Lowest prices on the marke, Attractive discounts for bulk purchases‍
Next, we carried out a comprehensive setup of TikTok Ads campaigns.
Various targeting methods, optimization events, and campaign structures were tested — as a result, we found the optimal configuration that generated the highest number of leads with the lowest cost per lead.
We also refined the creatives — now we clearly understand which formats pass moderation without rejections or bans.
The main focus was on constant hypothesis testing and creative adaptation, which allowed us to maintain a stable lead flow at a low CPL, even in a highly competitive environment.

Some examples:

Results after 4 months of cooperation:

Рекламний бюджет:

740,21$

Кількість заявок:

181

Кількість продаж:

Середня ціна продажу:

12,7$

Advertising budget $4,221.69

‍Number of leads 1,532

‍Average cost per lead $2.6

‍Number of sales 1,058

‍Average cost per sale $3.56

‍Conversion to sale 73.4%

‍Average check ₴588.16

‍Total sales amount ₴622,278.57 — $14,780.96

‍Profit (excluding repeat sales) $4,242.84

Screenshot of a report table

Summary

Built a complete customer acquisition system without a website
Achieved a stable flow of retail orders with predictable conversion rates
Formed an active audience of returning buyers who consistently engage with the brand
Established strong product loyalty and trust among end customers

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