6,500+ subscribers and 1,700+ leads in the online fuel niche in 4 months
CLIENT:
FUEL MARKET
TYPE:
e-commerce
COUNTRY:
UKRAINE
About the project
Fuel Market — a Telegram channel for selling online fuel vouchers across Ukraine.
The service allows customers to quickly purchase gasoline, diesel, or gas directly through Telegram — with online or pay-on-delivery options.
Before starting cooperation, the channel had minimal subscriber growth, and sales came mostly through word of mouth. There was no structured advertising, analytics, or performance tracking.
The main goal was to build a consistent flow of new subscribers and leads in Telegram, develop a recognizable Fuel Market brand, and strengthen trust among both retail and corporate customers.
Main objectives
Створити ефективну систему залучення лідів і підписників до Telegram-каналу через Facebook та Instagram Advertasing
Створити ефективну систему залучення лідів і підписників до Telegram-каналу через Facebook та Instagram Advertasing
- Build a lead generation system inside Telegram, without the need for an external website
- Strengthen brand trust for Fuel Market among retail and wholesale clients
- Test multiple creatives, offers, and approaches to find the optimal cost per subscriber and lead
- Make Telegram content as informative and engaging as possible to retain and convert subscribers into customers
What has been done
01.
Проведено аналіз ринку спортивних препаратів у Польщі та ЄС — визначено ключові сегменти аудиторії, конкурентів і допустимі рекламні формати для сірої ніші
02.
Проведено аналіз ринку спортивних препаратів у Польщі та ЄС — визначено ключові сегменти аудиторії, конкурентів і допустимі рекламні формати для сірої ніші
- Conducted a market analysis of the Ukrainian fuel voucher industry — identified competitors, demand level, average CPL, and key value triggers
- Developed a communication strategy highlighting Fuel Market’s main advantages
- Created a series of ad creatives for Meta Ads (Facebook/Instagram) tailored for cold and warm audiences
- Launched TikTok Ads, which generated the highest volume of traffic and Telegram subscribers through native-style videos
- Wrote Telegram post scripts and copy that converted subscribers into paying customers
- Set up conversion tracking and analytics to measure CPL, CPS, and CPA metrics
- Ran over 8 rounds of offer and creative testing, identifying combinations with the best conversion rates
- Gradually optimized campaigns, reducing the subscriber cost by more than 2×
- Defined the visual style and tone of voice for the channel — professional, simple, and trustworthy
Stages of cooperation
1.
Співпраця розпочалася з глибокого аналізу ринку спортивних товарів у Польщі та конкурентів, що працюють у сірих нішах. Ми виявили, що найбільше відгукуються російськомовні користувачі з Польщі, які активно користуються Telegram для замовлень
2.
Співпраця розпочалася з глибокого аналізу ринку спортивних товарів у Польщі та конкурентів, що працюють у сірих нішах. Ми виявили, що найбільше відгукуються російськомовні користувачі з Польщі, які активно користуються Telegram для замовлень
- The project began with a deep analysis of the online fuel voucher market — studying competitors, the target audience, and user behavior patterns on Telegram.
- From the start, it was clear that Fuel Market’s key strengths were lower prices, simple ordering, and fast delivery — these became the foundation of our advertising strategy.
- We first launched Meta Ads campaigns (Facebook and Instagram) to test offers, messaging, and creative types. Within the first few days, we saw a strong response in leads, although the cost per subscriber was initially higher than planned.
- After several iterations and tests, we found optimal ad combinations that produced a steady flow of leads at the lowest cost.
- Next, we launched TikTok Ads, focusing on short native-style videos — featuring real customer reviews, purchase process demonstrations, and emotional triggers like “cheaper, faster, easier.”
- This significantly boosted performance — the cost per lead dropped, and Telegram channel traffic grew substantially.
- Telegram content was also optimized for conversion, featuring short offers, regular price updates, and strong visuals.
- As a result, we built a stable client acquisition system, where every new subscriber becomes a potential customer.
Some examples:
Results after 4 months of cooperation:
Рекламний бюджет:
740,21$
Кількість заявок:
181
Кількість продаж:
63
Середня ціна продажу:
12,7$
Ad budget $2,771.18
Number of leads 1,728
Average cost per lead $1.65
Number of subscribers 6,559
Average cost per subscriber $0.47
Number of sales 1,327
Average revenue per sale $2.30
Total sales amount ₴3,222,707
Net profit (without repeat sales) $4,060.46
Summary
- Over 4 months of work, we built a complete client acquisition system in a Telegram channel — no website needed
- Generated 6,500+ subscribers and more than 1,700 purchase requests for online fuel vouchers
- Reduced lead cost by more than 2x through systematic testing and campaign optimization
- Created an effective TikTok + Meta Ads synergy, ensuring a steady flow of leads from multiple channels
- Developed a brand tone of voice — honest, clear, and trust-oriented
- Built a loyal customer base of returning buyers who regularly make repeat purchases
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