Generated 1,000+ leads for booking a countryside retreat near Warsaw in 8 months
CLIENT:
TSARSKY DOM
TYPE:
lead generation
COUNTRY:
POLAND
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About the project
Tsarsky Dim is a modern countryside retreat complex surrounded by forest, designed for comfortable getaways with friends, families, and small private events.
The venue can host celebrations, birthdays, and intimate weddings for up to 25 guests.
Before starting cooperation, the client promoted the project only through Instagram and word of mouth, which did not ensure a stable flow of bookings.
The main goal was to build a consistent client acquisition system through advertising campaigns on Meta (Facebook/Instagram) and TikTok, ensuring the complex remained fully booked throughout the year.
The collaboration began with Facebook Ads, used to test demand and gather initial insights. Later, we added TikTok Ads, which brought a stronger flow of leads and significantly reduced the cost per lead.
As a result, we created a steady stream of bookings, including requests for events and small weddings, maintaining a high occupancy rate even during off-season months.
Main objectives
Створити ефективну систему залучення лідів і підписників до Telegram-каналу через Facebook та Instagram Advertasing
Створити ефективну систему залучення лідів і підписників до Telegram-каналу через Facebook та Instagram Advertasing
- Build a systematic lead generation funnel for bookings via Meta Ads and TikTok Ads
- Ensure full occupancy of the complex year-round, including off-season periods
- Attract new clients from cold audiences who had not previously heard of Tsarsky Dim
- Capture demand not only for short stays but also for celebrations, birthdays, and small weddings (up to 25 guests)
What has been done
01.
Проведено аналіз ринку спортивних препаратів у Польщі та ЄС — визначено ключові сегменти аудиторії, конкурентів і допустимі рекламні формати для сірої ніші
02.
Проведено аналіз ринку спортивних препаратів у Польщі та ЄС — визначено ключові сегменти аудиторії, конкурентів і допустимі рекламні формати для сірої ніші
- Conducted a detailed analysis of the resort market in Poland, focusing on the Warsaw region — competitors, demand seasonality, and audience behavior
- Developed a marketing strategy for Tsarsky Dim, emphasizing its key advantages — hot tubs, sauna, cozy forest atmosphere, and a restaurant-level kitchen with a refined menu
- Produced a series of high-quality photos and video creatives showcasing the experience: hot tubs, evening lights, delicious meals, and peaceful nature
- Launched Meta Ads campaigns (Facebook/Instagram) targeting Warsaw and nearby regions, focusing on cold traffic acquisition
- Later added TikTok Ads, which helped reach a younger audience and significantly reduced the cost per lead
- Set up a complete lead tracking system to measure campaign performance and optimize budget allocation
Stages of cooperation
1.
Співпраця розпочалася з глибокого аналізу ринку спортивних товарів у Польщі та конкурентів, що працюють у сірих нішах. Ми виявили, що найбільше відгукуються російськомовні користувачі з Польщі, які активно користуються Telegram для замовлень
2.
Співпраця розпочалася з глибокого аналізу ринку спортивних товарів у Польщі та конкурентів, що працюють у сірих нішах. Ми виявили, що найбільше відгукуються російськомовні користувачі з Польщі, які активно користуються Telegram для замовлень
- The cooperation began with an in-depth analysis of the leisure and hospitality market in Poland, particularly in the Warsaw area.
- The majority of clients were Ukrainians who had moved to Poland or had been living there long-term, looking for a comfortable weekend getaway.
- The first stage involved launching Facebook and Instagram campaigns to test demand and gather insights on audience behavior.
- After several iterations, we identified the best-performing combinations of creatives, audiences, and formats that produced the lowest cost per lead.
- Next, we scaled up using TikTok Ads, which brought an even greater number of leads through native and emotional videos that conveyed the complex’s atmosphere — nature, hot tubs, sauna, and signature dishes.
- Since the main audience was Ukrainian and Russian-speaking, all creatives were produced in both languages, which increased trust and improved conversion rates.
- Throughout the process, we continuously tested campaign configurations, optimizing for seasonality and user behavior.
- Eventually, we found the most effective ad account setup, which consistently generated a high volume of qualified leads at an optimal cost per result.
- Thanks to this comprehensive approach, Tsarsky Dim now has a fully functional client acquisition system that ensures stable bookings all year round.
Some examples:
Results after 8 months of cooperation:
Рекламний бюджет:
740,21$
Кількість заявок:
181
Кількість продаж:
63
Середня ціна продажу:
12,7$
Advertising budget $4,215.27
Number of leads 1,007
Average cost per lead $5.22
Number of subscriptions 5,564
Average cost per subscription $0.84
Summary
- Built a complete client acquisition system through Meta and TikTok Ads
- Ensured a stable flow of bookings throughout 8 months of work
- The main audience — Ukrainians
- All creatives, texts, and videos were produced in Ukrainian and Russian for maximum relevance
- Optimized ad accounts — found configurations that deliver consistent leads without bans
- Built a loyal audience of returning customers who regularly come back to Tsarsky Dim
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