₴310,000+ in military clothing sales over 2 months in Ukraine
CLIENT:
MODYST
TYPE:
e-commerce
COUNTRY:
UKRAINE
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About the project
Modyst — a Ukrainian brand with its own production of military and tactical clothing made to order.
The production is based in Lutsk, with delivery across all regions of Ukraine via Nova Poshta, including Kyiv, Lviv, Kharkiv, Dnipro, Odesa, and other areas.
The brand operates both in retail and wholesale, offering high-quality functional apparel for military personnel, volunteers, and tactical gear enthusiasts.
Before cooperation, sales came mainly from organic inquiries and returning customers, without a structured advertising system.
The goal of the collaboration was to build a stable customer acquisition system through Meta Ads (Facebook/Instagram) to increase sales and brand awareness across Ukraine.
Main objectives
Створити ефективну систему залучення лідів і підписників до Telegram-каналу через Facebook та Instagram Advertasing
Створити ефективну систему залучення лідів і підписників до Telegram-каналу через Facebook та Instagram Advertasing
- Build a systematic flow of customers and sales through Meta Ads (Facebook/Instagram)
- Cover both business directions — retail and wholesale military clothing
- Ensure a steady flow of leads from cold audiences across Ukraine
- Create trust-building Ukrainian-language creatives that pass moderation without bans
- Optimize lead cost and improve ad profitability
- Develop a scalable ad campaign structure for predictable sales growth
What has been done
01.
Проведено аналіз ринку спортивних препаратів у Польщі та ЄС — визначено ключові сегменти аудиторії, конкурентів і допустимі рекламні формати для сірої ніші
02.
Проведено аналіз ринку спортивних препаратів у Польщі та ЄС — визначено ключові сегменти аудиторії, конкурентів і допустимі рекламні формати для сірої ніші
- Conducted a detailed analysis of Ukraine’s military clothing market — identified competitors, average prices, regional demand, and seasonal trends.
- Developed a Meta Ads (Facebook/Instagram) advertising strategy, split into two directions: retail sales and wholesale orders.
- Created a series of Ukrainian-language photo and video creatives showcasing production, material quality, and product functionality.
- Used emotional triggers in creatives — “Made in Ukraine,” “Proven quality from the front line.”
- Set up Meta Pixel for precise event tracking and campaign analytics.
- Tested multiple creatives and audiences to find the most effective combinations.
- Optimized campaigns based on test results — focusing on men aged 20–50, military personnel, volunteers, and gear store owners.
- Built separate communication funnels for retail and wholesale clients, increasing conversion rates.
Stages of cooperation
1.
Співпраця розпочалася з глибокого аналізу ринку спортивних товарів у Польщі та конкурентів, що працюють у сірих нішах. Ми виявили, що найбільше відгукуються російськомовні користувачі з Польщі, які активно користуються Telegram для замовлень
2.
Співпраця розпочалася з глибокого аналізу ринку спортивних товарів у Польщі та конкурентів, що працюють у сірих нішах. Ми виявили, що найбільше відгукуються російськомовні користувачі з Польщі, які активно користуються Telegram для замовлень
- The collaboration with Modyst began with building a complete advertising system from scratch, as the brand hadn’t used paid Meta Ads before.
- The team started with in-depth product and audience research, identifying the most in-demand clothing items and key decision-making factors.
- Next, a series of authentic photo and video creatives were produced, showing the manufacturing process, material quality, and final products. The main emphasis was on Ukrainian production and reliability, which helped establish trust and engagement.
- The initial campaign phase focused on testing ad formats — videos, banners, and carousels. The best-performing creatives were real production videos and ads highlighting fast delivery and custom orders.
- After analyzing performance data, the team scaled campaigns, splitting them into retail (for individual buyers) and wholesale (for stores and volunteer groups).
- Over two months, the ad system achieved a consistent sales flow, exceeding the client’s initial expectations.
- Meta Ads became the primary acquisition channel, delivering predictable revenue and high ad ROI.
Some examples:
No items found.
Results after 2 months of cooperation:
Рекламний бюджет:
740,21$
Кількість заявок:
181
Кількість продаж:
63
Середня ціна продажу:
12,7$
Ad budget $1,928.23
Number of leads 523
Average cost per lead $3.76
Number of sales 112
Average sale amount $18.05
Total sales ₴317,700
Summary
- In 2 months of cooperation, a complete sales system via Meta Ads was built for both retail and wholesale directions
- Generated over ₴310,000 in revenue with an ad budget of $1,900+
- The average lead cost was reduced by 20% through testing and campaign optimization
- The best performance came from behind-the-scenes production videos and ads highlighting Ukrainian-made products
- Built an effective campaign structure that consistently delivers new orders with ROI above expectations
- Strengthened Modyst’s brand recognition as a reliable Ukrainian military clothing manufacturer
- Established a steady flow of leads with a clear processing and scaling system
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