180+ leads in 2 months for a Telegram channel in the sports supplements niche in Poland
CLIENT:
FARMA
TYPE:
e-commerce
COUNTRY:
POLAND
About the project
PHARMA FOR SPORT | POLAND | EU — a Telegram channel offering high-quality performance-enhancing supplements and products for athletes.
The main audience consists of Russian- and Ukrainian-speaking users living in Poland and the EU, interested in fitness, bodybuilding, and an active lifestyle.
Before cooperation, the channel operated without systematic advertising or a predictable inflow of new subscribers.
The main goal was to set up a stable lead and subscriber acquisition system through Facebook and Instagram Ads, ensuring a regular flow of clients to the Telegram channel.
Main objectives
Створити ефективну систему залучення лідів і підписників до Telegram-каналу через Facebook та Instagram Advertasing
Створити ефективну систему залучення лідів і підписників до Telegram-каналу через Facebook та Instagram Advertasing
- Build an effective system for generating leads and subscribers through Facebook and Instagram Ads
- Ensure a consistent stream of new customers from Russian-speaking audiences in Poland and across the EU
- Develop AI-generated creatives in Russian (banners and voice-over videos) that pass moderation smoothly
- Optimize lead cost to meet target KPIs (under $5 per lead)
- Create a campaign structure that can be scaled for similar Telegram-based projects across Europe
What has been done
01.
Проведено аналіз ринку спортивних препаратів у Польщі та ЄС — визначено ключові сегменти аудиторії, конкурентів і допустимі рекламні формати для сірої ніші
02.
Проведено аналіз ринку спортивних препаратів у Польщі та ЄС — визначено ключові сегменти аудиторії, конкурентів і допустимі рекламні формати для сірої ніші
- Conducted market research on the sports supplement industry in Poland and the EU, identifying key audience segments, competitors, and compliant advertising formats for a gray niche
- Developed a Meta Ads campaign structure (Facebook + Instagram) with segmentation for cold and warm audiences
- Created AI-generated Russian-language creatives — banners and short videos with neural voice-overs, adapted to the target audience
- Launched a test phase with multiple ad formats — static banners, videos, and carousels
- Directed traffic directly to the Telegram channel “PHARMA FOR SPORT | POLAND | EU,” where users could browse the catalog and leave requests
- Optimized campaigns for maximum lead generation while maintaining stable traffic quality
Stages of cooperation
1.
Співпраця розпочалася з глибокого аналізу ринку спортивних товарів у Польщі та конкурентів, що працюють у сірих нішах. Ми виявили, що найбільше відгукуються російськомовні користувачі з Польщі, які активно користуються Telegram для замовлень
2.
Співпраця розпочалася з глибокого аналізу ринку спортивних товарів у Польщі та конкурентів, що працюють у сірих нішах. Ми виявили, що найбільше відгукуються російськомовні користувачі з Польщі, які активно користуються Telegram для замовлень
- The collaboration began with an in-depth analysis of the Polish sports supplement market and competitors operating in gray niches. It became clear that Russian-speaking users in Poland were the most responsive audience segment, actively using Telegram for purchases.
- The first stage focused on creating and testing AI-generated creatives — both video (with voice-overs) and static banners. The main goal was to find the optimal balance between performance and compliance with Meta Ads moderation rules.
- After the test campaigns, it was determined that banners with clear messaging and strong calls-to-action (“Order now,” “Join Telegram”) achieved the highest CTR and lowest lead cost.
- We then optimized campaigns to focus on high-performing audience segments (men aged 20–45, Russian- and Ukrainian-speaking users in Poland).
- Several creative styles were tested — informative, emotional, and neutral — and the final winning combination consistently delivered a daily stream of new leads.
- Thanks to ongoing analytics and optimization, the campaigns achieved 180+ leads over 2 months with a total budget of $700+, fully meeting the client’s KPIs.
Some examples:
No items found.
Results after 2 months of cooperation:
Рекламний бюджет:
740,21$
Кількість заявок:
181
Кількість продаж:
63
Середня ціна продажу:
12,7$
Ad budget $740.21
Number of leads 181
Average cost per lead $4.39
Number of subscribers 1,676
Average cost per subscriber $0.44
Number of sales63Average order value $12.7
Total sales amount 22,925 PLN
Net profit (excluding repeat sales) $2,154.5
Summary
- Over 2 months of cooperation, the Telegram channel “PHARMA FOR SPORT | POLAND | EU” generated 180+ qualified leads with a budget of $700+
- Built a complete lead generation system via Meta Ads (Facebook + Instagram)
- The best-performing creatives were AI-generated in Russian, featuring banners and short voice-over videos
- The average cost per lead was maintained at $4.3
- Ad campaigns ran stably without bans or rejections, thanks to well-crafted copy and compliant visual design
- The project received a clear analytics system and a scalable campaign structure ready for expansion across other EU countries
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